What is a brand-activation event?īrand-activation events are limited, exclusive, and well-planned.
The resulting in-store traffic is amplified by participants sharing their experiences online and laying down enticing optics for future in-store customers. These events draw customers out of their homes and therefore cannot be replicated online. While still a relatively new marketing channel, events can be extremely effective at delivering both in-store traffic and online accolades.Īctivation events allow brands to create the experiences necessary to win the right audience, bring traffic in-store, and introduce new merchandise.
This is a guest post written for Vend by Museum Hack.īrand-activation events (sometimes called experiential marketing) have been used by large brands and scrappy startups to attract users and to get attention on social networks.
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